Social media as a marketing platform has become as important to invest in as a brand’s logo or its staff members. But while social media marketing investment deserves a place on the P&L ledger, marketing on Facebook and Instagram is very different to traditional marketing efforts. Managing the...Continue Reading
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It’s easy to see why companies with a Business to Consumer model should have a major social media presence to engage directly with their consumers. But the question is, should a company with a Business to Business model also invest in a social media program? The answer is yes, and here’s why.Continue Reading
LinkedIn is the best form of communication for any professional; starting off as a networking and job-hunting tool, it is now the go-to-platform for professionals of all ages, careers and industry types to use for content sharing, marketing, advertising, PR, and research.Continue Reading
I’m sure as you scroll through your Instagram feed, you are starting to see more and more of your favourite retail brands post content with little shopping bags in the corner of the picture. This is the future of online shopping and it’s called shoppable posts by Instagram.Continue Reading
Understanding online consumer behaviour and effectively leveraging that information is one of the key reasons marketers are so successful today. Our behaviour online shapes our digital ‘persona’ and the data gathered through our habits can be compiled into a plethora of information that can be...Continue Reading
Social media has transformed the way we communicate with each other, and has become a gage of how businesses of all sizes tap into their customers. Most companies now have a presence on social media, as their target demographics are readily streaming information daily through applications such...Continue Reading