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Be your own media outlet – every brand can be journalist, editor and publisher with blogging

Positive media attention is great for business, and it’s a legacy service that I’m proud to excel in at Elevate Communication, but owning your own stories and sharing them with people who are already invested and interested in you can have benefits that far outweigh those that come with the...

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Breaking-up with brands: Keeping trust at the core of stakeholder relationships

Trust – difficult to gain, easily lost, and once gone almost (but not completely) impossible to salvage. We’ve watched this play out in the public arena as big business blusters, social media scandals, depravity in politics and even, admittedly, excessive puffery used by (other) communication...

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Mumbrella Comms Con 2019

I had the privilege of spending Thursday, 28 March in Sydney at Mumbrella’s annual Communications Conference, Comms Con. After jumping on a plane and making my way down to Sydney (a 5:40am flight – uggh), I made my way across to Martin Place and The Westin Hotel where the conference was being...

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Three overlooked platforms to enhance your social media strategy

Are you trying to achieve cut through on social media but just aren’t reaching the right audiences? Maybe you’re using the wrong platform.  I’m sure you’ve been told time and time again to use social media and that “...you need to be on Facebook, LinkedIn, Twitter and Instagram to increase brand...

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Using progressive tools to communicate with developing communities

  Over the past decade, the communications industry has evolved significantly, as communication channels continue to expand beyond traditional media mediums. The growth of digital and social networking platforms has required the industry to reshape its strategies to incorporate an integrated...

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4 podcasts every marketer and business leader should have stored in their phone

Our university days may be long gone, but as busy professionals, we never stop learning. Whether it’s keeping up with CPD points or jet-setting to industry conferences as a delegate, no matter what industry you’re in or role you play in your organisation, you really do learn something new every...

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How to enter the real world like a PRo: Tips for Graduates

Congrats, you’ve made it! Even though you are ready to enter the real world, you might be feeling like a small fish in a big pond. Entering the real world can be daunting, however, it is extremely rewarding, and you will learn tenfold what you did in your multiple years of university study. All...

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All I want for Christmas is some good PR

The festive season is almost upon us, and personally, I have always loved the excitement Christmas brings – what’s not to love about lights, late night shopping and carols in the park!

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