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4 podcasts every marketer and business leader should have stored in their phone

Our university days may be long gone, but as busy professionals, we never stop learning. Whether it’s keeping up with CPD points or jet-setting to industry conferences as a delegate, no matter what industry you’re in or role you play in your organisation, you really do learn something new every...

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How to enter the real world like a PRo: Tips for Graduates

Congrats, you’ve made it! Even though you are ready to enter the real world, you might be feeling like a small fish in a big pond. Entering the real world can be daunting, however, it is extremely rewarding, and you will learn tenfold what you did in your multiple years of university study. All...

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All I want for Christmas is some good PR

The festive season is almost upon us, and personally, I have always loved the excitement Christmas brings – what’s not to love about lights, late night shopping and carols in the park!

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5 Media phone pitching tips

Despite how often journalists insist that they prefer email pitches, the reality is that unless you hit the phones your pitch will most likely vanish into a digital black hole. So, hit the phones we must. But let’s face it, phone pitching can be one of the most thankless jobs in PR. All those...

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How to become the go-to authority for advice in your industry

Want to know how Michelle Bridges became the face of the fitness industry, Dr Chris Brown became the expert on animals, and Todd Sampson became the celebrity of the advertising world? PR!

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How to upskill in PR

Stop, collaborate and … communicate?

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Creating your personal brand

Do you know your personal brand? Do you have a clear perception of your professional values, goals and personality? Personal branding is the key to opening professional doors and positioning yourself on the best track for success in your industry.

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Change your brand perception in 5 steps

Changing the public’s perception of your business after negative press, bad customer reviews or internal issues seems like mission impossible. Often brands avoid publishing any content in fear of fuelling the fire, but it’s a Catch-22 because if you don’t control your message, everyone else will.

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