Pay for play is becoming more and more common in public relations and the lines that once differentiated PR from advertising, marketing, and journalism are increasingly blurring. What once set PRs apart from all other communications professionals was their ability to generate free publicity,...Continue Reading
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With the speed of change accelerating, corporate longevity is on the decrease. By 2027 Innosight’s biennial Corporate Longevity Forecast has predicted that the average company will only last 12 years.Continue Reading