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Mumbrella Comms Con 2019

I had the privilege of spending Thursday, 28 March in Sydney at Mumbrella’s annual Communications Conference, Comms Con. After jumping on a plane and making my way down to Sydney (a 5:40am flight – uggh), I made my way across to Martin Place and The Westin Hotel where the conference was being...

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Why more ‘pay for play’ is increasing the path to more coverage

Pay for play is becoming more and more common in public relations and the lines that once differentiated PR from advertising, marketing, and journalism are increasingly blurring. What once set PRs apart from all other communications professionals was their ability to generate free publicity,...

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How to prevent the expiration date of your business

With the speed of change accelerating, corporate longevity is on the decrease. By 2027 Innosight’s biennial Corporate Longevity Forecast has predicted that the average company will only last 12 years.

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Five marketing tactics for businesses

There are many tried and proven marketing tactics that even the most time and cash poor small to medium sized businesses can successfully implement to give their marketing a boost.

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