Pay for play is becoming more and more common in public relations and the lines that once differentiated PR from advertising, marketing, and journalism are increasingly blurring. What once set PRs apart from all other communications professionals was their ability to generate free publicity,...Continue Reading
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So, the beautifully written media release or planned social media posts have been put on hold due to a product issue or because you want more time to review it and you’re suddenly without any content. What do you do? This is where evergreen content comes in.Continue Reading
Everyone has clued on to the importance of content marketing but there’s more to an effective strategy than writing a blog or recording a video and picking a platform to upload it to. Despite your valiant efforts, you could be undoing all your hard work by making some of the small mistakes below.Continue Reading