Social media as a marketing platform has become as important to invest in as a brand’s logo or its staff members. But while social media marketing investment deserves a place on the P&L ledger, marketing on Facebook and Instagram is very different to traditional marketing efforts. Managing the...Continue Reading
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Video has seen an explosion over recent years with many businesses, brands and influencers using video content to grow their engagement and awareness online. Like all content, there can be meaningful and meaningless content – but what is the best way to captivate your audiences and leave a...Continue Reading
When meeting potential clients, a notion that seems to keep surfacing in conversations is the impression that Facebook as a social platform, is limited in its capabilities; a platform only good for pictures of your family and your best friend’s latest status update.Continue Reading