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Why more ‘pay for play’ is increasing the path to more coverage

Pay for play is becoming more and more common in public relations and the lines that once differentiated PR from advertising, marketing, and journalism are increasingly blurring. What once set PRs apart from all other communications professionals was their ability to generate free publicity,...

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Three reasons why social media marketing flips traditional marketing on its head

Social media as a marketing platform has become as important to invest in as a brand’s logo or its staff members. But while social media marketing investment deserves a place on the P&L ledger, marketing on Facebook and Instagram is very different to traditional marketing efforts. Managing the...

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How to choose the right charitable partnership for your brand

Giving back to the community is becoming more and more the norm in business practice. In fact, many businesses have changed the way they think about their CSR activities and are renaming their charitable or for-good actions as “business responsibilities” rather than “corporate social...

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4 podcasts every marketer and business leader should have stored in their phone

Our university days may be long gone, but as busy professionals, we never stop learning. Whether it’s keeping up with CPD points or jet-setting to industry conferences as a delegate, no matter what industry you’re in or role you play in your organisation, you really do learn something new every...

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2019 PR predictions (P.S they’re not what you think)

This year marks for me, 20 years working in marketing, communication and PR roles, and every year I continue to be blown away by the changing technology and trends in how we both conduct business and more importantly, how we communicate our business to our customers.

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Build your PR strategy and the audience will come

The art of business is a Catch 22, isn’t it? You need sales to be able to invest in PR, but you’ve decided you need PR to get the traffic in the first place! I hear this frustration most weeks when I meet with potential new clients, and my advice is always to start with a strategy. The rest will...

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All about the delivery

In communications, language is so important – the words we use, the tone and how we structure a sentence or paragraph.  

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The importance of time management

Time management is critical when being a team leader or being part of a team. Being able to manage your time is a significant skill because you may be dealing with a range of stakeholders such as clients, customers, suppliers or internal staff, and you need to be able to know when work deadlines...

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