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Be your own media outlet – every brand can be journalist, editor and publisher with blogging

Positive media attention is great for business, and it’s a legacy service that I’m proud to excel in at Elevate Communication, but owning your own stories and sharing them with people who are already invested and interested in you can have benefits that far outweigh those that come with the...

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Breaking-up with brands: Keeping trust at the core of stakeholder relationships

Trust – difficult to gain, easily lost, and once gone almost (but not completely) impossible to salvage. We’ve watched this play out in the public arena as big business blusters, social media scandals, depravity in politics and even, admittedly, excessive puffery used by (other) communication...

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Mumbrella Comms Con 2019

I had the privilege of spending Thursday, 28 March in Sydney at Mumbrella’s annual Communications Conference, Comms Con. After jumping on a plane and making my way down to Sydney (a 5:40am flight – uggh), I made my way across to Martin Place and The Westin Hotel where the conference was being...

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How to choose the right charitable partnership for your brand

Giving back to the community is becoming more and more the norm in business practice. In fact, many businesses have changed the way they think about their CSR activities and are renaming their charitable or for-good actions as “business responsibilities” rather than “corporate social...

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2019 PR predictions (P.S they’re not what you think)

This year marks for me, 20 years working in marketing, communication and PR roles, and every year I continue to be blown away by the changing technology and trends in how we both conduct business and more importantly, how we communicate our business to our customers.

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Research finds that TV is Australia’s #1 choice for news

Where do you get your news?

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PR is no longer just about communicating, it’s about extracting

The PR landscape has shifted dramatically over the past five years. Marketing and communications departments are merging, media brag books have been replaced with daily monitoring, and owned channels demand daily, if not hourly content to be created, published and moderated. But if our recent...

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How will AI benefit the communications industry?

Artificial intelligence (AI) is the development of computer systems that can perform tasks normally required by human intelligence. AI has seen a rapid growth in the everyday lives of humans across the planet – from digital assistants like Siri and Alexa to ride sharing apps such as Uber and...

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