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Research finds that TV is Australia’s #1 choice for news

Where do you get your news?

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Spring clean your systems and processes for a healthy FY 19

  This time of year always motivates us to do a little spring cleaning around the house to revitalise, organise and minimise, but there’s no reason this overhaul should be confined to our homes. If you’re anything like me and bring work home, then you will find by spring cleaning your commercial...

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PR is no longer just about communicating, it’s about extracting

The PR landscape has shifted dramatically over the past five years. Marketing and communications departments are merging, media brag books have been replaced with daily monitoring, and owned channels demand daily, if not hourly content to be created, published and moderated. But if our recent...

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If content is King, this is his Queen

A strong social media presence seems to be essential for any successful brand, big or small. Never before has there been such a direct channel to build the face of your business; social media offers the opportunity to precisely curate how your brand is perceived by your audience.  

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Build your PR strategy and the audience will come

The art of business is a Catch 22, isn’t it? You need sales to be able to invest in PR, but you’ve decided you need PR to get the traffic in the first place! I hear this frustration most weeks when I meet with potential new clients, and my advice is always to start with a strategy. The rest will...

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Do B2Bs need a social media presence?

It’s easy to see why companies with a Business to Consumer model should have a major social media presence to engage directly with their consumers. But the question is, should a company with a Business to Business model also invest in a social media program? The answer is yes, and here’s why.

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How to amplify your message via networks

When you’re trying to get your message out, it can sometimes seem like you’re yelling into the void. With the internet and the decline of mass media, it can be hard to get the right messages to the right people. 

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Using the power of PR to support your event

Organising an event of any scale is a challenge. Between booking the venue, deciding on a theme and organising suppliers there’s the added pressure of promotion and making sure people show up. Cue the nerves!

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