3 ways to make your staff your brand advocates

Before you start looking at ways to reach new audiences through advertising or influencers, start by looking at your internal staff and team. Employees can be your best advocates because they already know the in’s and out’s of the business, understand the brands’ values and vision, and are...

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All I want for Christmas is some good PR

The festive season is almost upon us, and personally, I have always loved the excitement Christmas brings – what’s not to love about lights, late night shopping and carols in the park!

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5 Media phone pitching tips

Despite how often journalists insist that they prefer email pitches, the reality is that unless you hit the phones your pitch will most likely vanish into a digital black hole. So, hit the phones we must. But let’s face it, phone pitching can be one of the most thankless jobs in PR. All those...

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Research finds that TV is Australia’s #1 choice for news

Where do you get your news?

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Spring clean your systems and processes for a healthy FY 19

  This time of year always motivates us to do a little spring cleaning around the house to revitalise, organise and minimise, but there’s no reason this overhaul should be confined to our homes. If you’re anything like me and bring work home, then you will find by spring cleaning your commercial...

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PR is no longer just about communicating, it’s about extracting

The PR landscape has shifted dramatically over the past five years. Marketing and communications departments are merging, media brag books have been replaced with daily monitoring, and owned channels demand daily, if not hourly content to be created, published and moderated. But if our recent...

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If content is King, this is his Queen

A strong social media presence seems to be essential for any successful brand, big or small. Never before has there been such a direct channel to build the face of your business; social media offers the opportunity to precisely curate how your brand is perceived by your audience.  

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Build your PR strategy and the audience will come

The art of business is a Catch 22, isn’t it? You need sales to be able to invest in PR, but you’ve decided you need PR to get the traffic in the first place! I hear this frustration most weeks when I meet with potential new clients, and my advice is always to start with a strategy. The rest will...

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