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4 podcasts every marketer and business leader should have stored in their phone

Our university days may be long gone, but as busy professionals, we never stop learning. Whether it’s keeping up with CPD points or jet-setting to industry conferences as a delegate, no matter what industry you’re in or role you play in your organisation, you really do learn something new every...

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How to enter the real world like a PRo: Tips for Graduates

Congrats, you’ve made it! Even though you are ready to enter the real world, you might be feeling like a small fish in a big pond. Entering the real world can be daunting, however, it is extremely rewarding, and you will learn tenfold what you did in your multiple years of university study. All...

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What to expect from an internship

When asked about what I wanted to get out of my internship at Elevate, I found it surprisingly difficult to pinpoint. It’s hard to know what you want to know… when you don’t know what you don’t know. If that wasn't already confusing enough, I did know that I wanted to learn as much as I can...

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2019 PR predictions (P.S they’re not what you think)

This year marks for me, 20 years working in marketing, communication and PR roles, and every year I continue to be blown away by the changing technology and trends in how we both conduct business and more importantly, how we communicate our business to our customers.

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How do you measure the value of PR?

   PR has come a long way in the last few decades when it comes to measurement and evaluation. Reporting on the equivalent advertising value (EAV) or circulation figures of media clips is no longer enough when software like Google Analytics and Facebook Insights now show users the clear...

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3 ways to make your staff your brand advocates

Before you start looking at ways to reach new audiences through advertising or influencers, start by looking at your internal staff and team. Employees can be your best advocates because they already know the in’s and out’s of the business, understand the brands’ values and vision, and are...

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All I want for Christmas is some good PR

The festive season is almost upon us, and personally, I have always loved the excitement Christmas brings – what’s not to love about lights, late night shopping and carols in the park!

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5 Media phone pitching tips

Despite how often journalists insist that they prefer email pitches, the reality is that unless you hit the phones your pitch will most likely vanish into a digital black hole. So, hit the phones we must. But let’s face it, phone pitching can be one of the most thankless jobs in PR. All those...

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