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Millennials - A new era for public Relations

Over the past century, public relations has grown and reformed in remarkable ways, and now the industry is faced with its next stage of development – that of adopting millennials. The largest generation on Earth has received criticism for their lack of focus, average work ethic and high-self...

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How to write a captivating headline

Flashback 10 years and I, a cadet journalist, was left wondering why a senior staff member had just given me a media release as an idea for a story, which was from a PR firm promoting a new razor range.  

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The reason to launch

If you have a new business, product, range or facility, it won’t be new forever… so it’s best you give it a good launch now and do it right!

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How to create the perfect Facebook post

What makes the “perfect” Facebook post? Many individuals and businesses use Facebook as a tool to reach their audience. It is undoubtedly the most popular social media platform around, so it’s vital to know how to use it properly. 

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How to write a story that is out of this world

Most often I read to be entertained. 

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Six answers to the question “why is networking important?”

Working in PR and communications, networking is a regular and incredibly important component of the job description. After all, as the saying goes “If you’re not networking, you’re not working”. This was a rather daunting prospect for me at first, someone who used to be a naturally shy and...

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