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How do you measure the value of PR?

   PR has come a long way in the last few decades when it comes to measurement and evaluation. Reporting on the equivalent advertising value (EAV) or circulation figures of media clips is no longer enough when software like Google Analytics and Facebook Insights now show users the clear...

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3 ways to make your staff your brand advocates

Before you start looking at ways to reach new audiences through advertising or influencers, start by looking at your internal staff and team. Employees can be your best advocates because they already know the in’s and out’s of the business, understand the brands’ values and vision, and are...

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All I want for Christmas is some good PR

The festive season is almost upon us, and personally, I have always loved the excitement Christmas brings – what’s not to love about lights, late night shopping and carols in the park!

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5 Media phone pitching tips

Despite how often journalists insist that they prefer email pitches, the reality is that unless you hit the phones your pitch will most likely vanish into a digital black hole. So, hit the phones we must. But let’s face it, phone pitching can be one of the most thankless jobs in PR. All those...

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Research finds that TV is Australia’s #1 choice for news

Where do you get your news?

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Spring clean your systems and processes for a healthy FY 19

  This time of year always motivates us to do a little spring cleaning around the house to revitalise, organise and minimise, but there’s no reason this overhaul should be confined to our homes. If you’re anything like me and bring work home, then you will find by spring cleaning your commercial...

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PR is no longer just about communicating, it’s about extracting

The PR landscape has shifted dramatically over the past five years. Marketing and communications departments are merging, media brag books have been replaced with daily monitoring, and owned channels demand daily, if not hourly content to be created, published and moderated. But if our recent...

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If content is King, this is his Queen

A strong social media presence seems to be essential for any successful brand, big or small. Never before has there been such a direct channel to build the face of your business; social media offers the opportunity to precisely curate how your brand is perceived by your audience.  

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Cathryn Chapman

Cathryn Chapman

I was completely blown away by the national coverage Elevate achieved for me, including mainstream television and...

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Kerry Clifford, Surf Life Saving Marketing Communications Manager

Surf Life Saving Queensland and Australia

I have had the pleasure of working with Elevate on a number of occasions. Mel and her team has consistently...

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Felipe Demartini, National Sales & Marketing Manager, Frosty Boy Australia

Frosty Boy

Elevate has become our trusted PR and communications advisors, working with our senior management team and key...

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Todd Crawford, Morrris Corp Operations Manager WA

Morris

You’ve done a fantastic job in putting together a successful event. The workshops, presentations, trade show,...

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Adam Williams, Sustenhance General Manager

Sustenhance

We engaged Elevate in 2014 to assist with raising awareness of Sustenhance. The team at Elevate is constantly coming to...

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Peter Bolger, CEO Pivotel Group

Pivotel

We’ve had a great result…we had eight different enquires from potential customers that want to be involved...

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Darren Glen, Silicea Product Manager

Silicea

Elevate has understood the Silicea brand and our market, and has done a fantastic job of communicating Silicea’s...

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Tom Devjak, Hitech Asia Pacific CEO

Hitech Asia Pacific

Elevate consistently and enthusiastically delivers leads aligned with our business strategy, to ensure high quality...

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From the Blog

How do you measure the value of PR?

 

 PR has come a long way in the last few decades when...

Continue Reading