Be your own media outlet – every brand can be journalist, editor and publisher with blogging

Positive media attention is great for business, and it’s a legacy service that I’m proud to excel in at Elevate Communication, but owning your own stories and sharing them with people who are already invested and interested in you can have benefits that far outweigh those that come with the...

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Breaking-up with brands: Keeping trust at the core of stakeholder relationships

Trust – difficult to gain, easily lost, and once gone almost (but not completely) impossible to salvage. We’ve watched this play out in the public arena as big business blusters, social media scandals, depravity in politics and even, admittedly, excessive puffery used by (other) communication...

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Mumbrella Comms Con 2019

I had the privilege of spending Thursday, 28 March in Sydney at Mumbrella’s annual Communications Conference, Comms Con. After jumping on a plane and making my way down to Sydney (a 5:40am flight – uggh), I made my way across to Martin Place and The Westin Hotel where the conference was being...

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Three overlooked platforms to enhance your social media strategy

Are you trying to achieve cut through on social media but just aren’t reaching the right audiences? Maybe you’re using the wrong platform.  I’m sure you’ve been told time and time again to use social media and that “ need to be on Facebook, LinkedIn, Twitter and Instagram to increase brand...

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Using progressive tools to communicate with developing communities

  Over the past decade, the communications industry has evolved significantly, as communication channels continue to expand beyond traditional media mediums. The growth of digital and social networking platforms has required the industry to reshape its strategies to incorporate an integrated...

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Why more ‘pay for play’ is increasing the path to more coverage

Pay for play is becoming more and more common in public relations and the lines that once differentiated PR from advertising, marketing, and journalism are increasingly blurring. What once set PRs apart from all other communications professionals was their ability to generate free publicity,...

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Three reasons why social media marketing flips traditional marketing on its head

Social media as a marketing platform has become as important to invest in as a brand’s logo or its staff members. But while social media marketing investment deserves a place on the P&L ledger, marketing on Facebook and Instagram is very different to traditional marketing efforts. Managing the...

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How to choose the right charitable partnership for your brand

Giving back to the community is becoming more and more the norm in business practice. In fact, many businesses have changed the way they think about their CSR activities and are renaming their charitable or for-good actions as “business responsibilities” rather than “corporate social...

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