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Why more ‘pay for play’ is increasing the path to more coverage

Pay for play is becoming more and more common in public relations and the lines that once differentiated PR from advertising, marketing, and journalism are increasingly blurring. What once set PRs apart from all other communications professionals was their ability to generate free publicity,...

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Three reasons why social media marketing flips traditional marketing on its head

Social media as a marketing platform has become as important to invest in as a brand’s logo or its staff members. But while social media marketing investment deserves a place on the P&L ledger, marketing on Facebook and Instagram is very different to traditional marketing efforts. Managing the...

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How to choose the right charitable partnership for your brand

Giving back to the community is becoming more and more the norm in business practice. In fact, many businesses have changed the way they think about their CSR activities and are renaming their charitable or for-good actions as “business responsibilities” rather than “corporate social...

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4 podcasts every marketer and business leader should have stored in their phone

Our university days may be long gone, but as busy professionals, we never stop learning. Whether it’s keeping up with CPD points or jet-setting to industry conferences as a delegate, no matter what industry you’re in or role you play in your organisation, you really do learn something new every...

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How to enter the real world like a PRo: Tips for Graduates

Congrats, you’ve made it! Even though you are ready to enter the real world, you might be feeling like a small fish in a big pond. Entering the real world can be daunting, however, it is extremely rewarding, and you will learn tenfold what you did in your multiple years of university study. All...

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What to expect from an internship

When asked about what I wanted to get out of my internship at Elevate, I found it surprisingly difficult to pinpoint. It’s hard to know what you want to know… when you don’t know what you don’t know. If that wasn't already confusing enough, I did know that I wanted to learn as much as I can...

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2019 PR predictions (P.S they’re not what you think)

This year marks for me, 20 years working in marketing, communication and PR roles, and every year I continue to be blown away by the changing technology and trends in how we both conduct business and more importantly, how we communicate our business to our customers.

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How do you measure the value of PR?

   PR has come a long way in the last few decades when it comes to measurement and evaluation. Reporting on the equivalent advertising value (EAV) or circulation figures of media clips is no longer enough when software like Google Analytics and Facebook Insights now show users the clear...

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Cathryn Chapman

Cathryn Chapman

I was completely blown away by the national coverage Elevate achieved for me, including mainstream television and...

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Kerry Clifford, Surf Life Saving Marketing Communications Manager

Surf Life Saving Queensland and Australia

I have had the pleasure of working with Elevate on a number of occasions. Mel and her team has consistently...

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Felipe Demartini, National Sales & Marketing Manager, Frosty Boy Australia

Frosty Boy

Elevate has become our trusted PR and communications advisors, working with our senior management team and key...

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Todd Crawford, Morrris Corp Operations Manager WA

Morris

You’ve done a fantastic job in putting together a successful event. The workshops, presentations, trade show,...

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Adam Williams, Sustenhance General Manager

Sustenhance

We engaged Elevate in 2014 to assist with raising awareness of Sustenhance. The team at Elevate is constantly coming to...

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Peter Bolger, CEO Pivotel Group

Pivotel

We’ve had a great result…we had eight different enquires from potential customers that want to be involved...

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Darren Glen, Silicea Product Manager

Silicea

Elevate has understood the Silicea brand and our market, and has done a fantastic job of communicating Silicea’s...

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Tom Devjak, Hitech Asia Pacific CEO

Hitech Asia Pacific

Elevate consistently and enthusiastically delivers leads aligned with our business strategy, to ensure high quality...

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From the Blog

Why more ‘pay for play’ is increasing the path to more coverage

Pay for play is becoming more and more common in public...

Continue Reading