More often than not, a crisis can strike a business when least expected.
While some issues may be small and others fierce, when a crisis hits, time is of the essence.
Organisations are often at a loss for words when it is more important than ever to respond and to do so quickly. The days of burying your head in the sand and hoping the problem will go away are gone.
Stakeholders will quickly lose confidence in the business while people take to social media to share their negative experience. Journalists are often quick to pick up on the story, and a single “no comment” from the company spokesperson might just be the last nail in the reputation coffin.
Therefore, it is important to be responsive right from the start, which includes communicating with your stakeholders with the right communication collateral.
Our 10 pieces of collateral will ensure you cover all of your stakeholders and ensure they are communicated with effectively and appropriately.